Keyword Difficulty Tool Opportunity Finder

A free Google keyword finder and ranking difficulty tool built in a Google Sheet!

RankTank’s keyword opportunity finder was initially built as an internal SEO keyword finder at CircleRank, Sean’s agency. The goal was to get a whole load of keyword suggestions, and at a glance be able to which ones would be easier to rank for based on competition. Luckily, mashing up SEMrush API with Google’s Autosuggest provided just such data!

We then took it a step further by crawling the top 10 results for any given keyword to see if the pages were optimized for said keyword. The less optimized the pages were, the easier it would be to rank! CircleRank uses this tool in house to find “sure things” that are relevant and on topic – in a super scaleable way!

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It’s easy! Just enter your keyword in the “Starting Keyword” box and press enter! Let’s use screenshots to show off some of the deeper functionality:

Do I need access to SEMrush to use this?

No, but it sure helps! You can still get keyword suggestions in the first tab, and use the full features of the Advanced SERP Ranking Difficulty Analysis tab without ever having to enter an API key. However, using a SEMrush API in the Config tab GREATLY expands the first sheet! Using the key, you’ll be able to select your search volume, result number and keyword ranking difficulty parameters – and have the matching keywords automatically highlighted!

How do I choose parameters and select keywords?

It’s easy! If you have your SEMrush API key entered in the Config tab, you can use the “Define Ideal Keywords” box (highlighted in red) to set up your parameters. Keywords falling within the parameters you set will be automatically selected and highlighted! You can also use the “Choose Keyword” column (column C) to manually select keywords by changing the drop-down to “TRUE”, shown with an arrow in the screenshot. If you’re not using a SEMrush API key, this is how you will build your list!

Advanced SERP Ranking Difficulty Analysis

We’re really proud of this feature. The keyword drop-down is auto-populated from the keywords you’ve selected on the first sheet. Then, the Google Sheet crawls the top 10 Google results for the term, and looks for 11 on-page metrics to determine if that page has been specifically optimized for that keyword. The best part? It uses NO APIs whatsoever! It’s all done through formulas!

Tutorial Video

Know Issues

1. This tool needs to be updated to function correctly on all systems.